Musica dello spot dello zaino Seven “The Double”

Davvero suggestivo e originale il nuovo spot Seven che pubblicizza “The Double“, il nuovo zaino reversibile della nota marca di prodotti per la scuola e il tempo libero.

The Double, infatti, è un semplice zaino che può essere girato, proprio come un qualunque capo di abbigliamento double face, e che consente ai ragazzi di scegliere quale lato utilizzare al seconda dell’umore, del tipo di abbigliamento indossato o, più semplicemente, solo per cambiare e rompere la monotonia.

Durante lo spot si vede un ragazzo raffigurato su un graffito che prende vita e inizia a camminare sui muri e su altre tipologie di superfici fino a quando raggiunge il nuovo zaino Seven e lo rigira, mostrando a tutti quanto sia semplice farlo.

Durante lo spot, a parte il messaggio finale, non ci sono voci, solo una simpaticissima e orecchiabile canzoncina. Si tratta di “Coin-operated boy“, brano di “The Dresden Dolls“, un duo musicale americano costituito da Amanda Palmer (la voce) e Brian Viglione, il cui genere musicale viene solitamente definito “dark cabaret“.

Testo di “Coin-operated boy”:

Coin operated boy
sitting on the shelf he is just a toy
but i turn him on and he comes to life
automatic joy
that is why i want a coin operated boy

made of plastic and elastic
he is rugged and long-lasting
who could ever ever ask for more
love without complications galore
many shapes and weights to choose from
i will never leave my bedroom
i will never cry at night again
wrap my arms around him and pretend….

coin operated boy
all the other real ones that i destroy
cannot hold a candle to my new boy and i’ll
never let him go and i’ll never be alone
not with my coin operated boy……

this bridge was written to make you feel smittener
with my sad picture of girl getting bitterer
can you extract me from my plastic fantasy
i didnt think so but im still convinceable
will you persist even after i bet you
a billion dollars that i’ll never love you
will you persist even after i kiss you
goodbye for the last time
will you keep on trying to prove it?
i’m dying to lose it…
i want it
i want you
i want a coin operated boy.

and if i had a star to wish on
for my life i cant imagine
any flesh and blood could be his match
i can even take him in the bath

coin operated boy
he may not be real experienced with girls
but i know he feels like a boy should feel
isnt that the point that is why i want a
coin operated boy
with his pretty coin operated voice
saying that he loves me that hes thinking of me
straight and to the point
that is why i want
a coin operated boy

Guarda lo spot:

Ascolta Coin-operated boy: